visual communication design

Renee Simpson

Ephemerald

Since a young age, I have enjoyed exploring the urban environment, and always found beauty in ruin. I then glorify and reimagine the places or subject/s through multiple mediums of art, stories or thoughts.

Because of this, I have decided to do my final project on the concept of dérive (drifting without direction); produced as a photographic magazine and sub-cultural brand.

The concept is guided by atmosphere and chance. It captures fleeting encounters, overlooked details, and the poetry of wandering and imagining what could be in these liminal spaces.

My magazine Ephemerald (finding diamonds in the rocks) reimagines the South Island of New Zealand through the lens of dérive. Each image taken holds onto what is momentary, revealing the city as a shifting artistic archive of the ephemeral. With each location I have discovered and documented, I have then researched the stories behind the places and interpreted my surreal vision.

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Website by Declan McDonald. Contributions
from Leila Davies, Sammy Graham, Samuel Ames.