This project is a collated publication of a personal curiosity. The connection between fashion and identity unfold in a coherent, as well as abstract way.
AITO explores the ideals around slow fashion and the continuous exploration of your own sense of identity. While the two can overwhelmingly be consumed in the wrong way, they also complement each other if valued equally. Being mindful when consuming the world, while being considerate of the core of who you are.
The design process of AITO follows slow design principles - reveal, expand, reflect, engage, participate, and evolve, which reflects on the fashion industry. AITO is minimalist with a bit of punch. Fighting to find ourselves within the chaos that is consumerism.