Sarah McCook-Weir

Antidote

Bachelor of Design
Visual Communication

Im passionate about the tactile nature of print-based design. I’ve also been a lifelong reader, leading to my final project Antidote, where in a world of screens and notifications, reading is the cure.  

Antidote is a subscription service that gets young people reading a curated selection of stories each month. It’s about making the experience of reading exciting and a contrast to the way people are forced to read at high school or university. It helps people encounter a variety of stories they might not otherwise have ever read or been interested in. It’s designed to be a collectable series of volumes that people are proud to display as a beautiful object. With Antidote, I hope to start a lifelong reading habit that the individual can enjoy, and to help them increase their knowledge and understanding of themselves and the world.  

I value ethical and sustainable design that can change the world for the better. With these principles in mind, Antidote is printed with soy-based inks on recycled paper to care for ourselves and our planet.

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PITCH GRADUATE SHOWCASE
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