Samm Abella


Bachelor of Design
Visual Communication

Malaya is a typographic expression that honours Filipino culture and values. Its ethos is inspired by the literary work of Carlos P. Romulo, I am a Filipino. One particular paragraph reads…“I am a Filipino born to freedom, and I shall not rest until freedom shall have been added unto my inheritance—for myself and my children and my children’s children—forever.” (Romulo, 1941).  

My final project is an acknowledgement of the values and freedom that myself and other Filipinos have inherited because of our culture, our ancestors and especially our families. Malaya is a font that embraces the past while venturing towards the future.  

As for my future, I don’t really know what it holds, nor do I expect or want anything. All I know is that if I am given a task, I will strive my best to perform it well.  

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