Sam Dunlay


Bachelor of Design
Visual Communication

Resonance is a project that aims to help musicians navigate the murky waters of the music industry. It can help emerging artists navigate their careers by offering boutique packages. Resonance works closely with artists providing design, marketing, and promotion services.  

I wanted my project to have commercial appeal and be a tangible idea for a business venture. Resonance was inspired by my time as an artist and working in the music industry. I found everything to be complicated, and there was a lack of resources. Often there is a barrier to entry, and it was difficult for emerging musicians to make connections.  

I previously graduated from UC a degree in media and communications and have experience in digital marketing. For this project, I wanted to combine my passion for music with my communications background. Before this course, I didn't have any experience in design. So I’ve enjoyed the challenge and experience the degree has offered.  

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