Murooj Mohammed Moizuddin Al-Sheikh

Bachelor of Design
Visual Communication

Kia ora. I’m a multi-cultural and creative design professional with ten years’ experience in digital media and print design.

Artists often play a key role in social movements, critically examining our world and our responsibilities. Their visual arts can and do generate a positive change. This project addresses the systemic, structural, and gendered nature of violence against women prevalent in New Zealand and argues that the risk is heightened in ethnic and migrant people. This is due to the overarching factors of displacement, dispossession, gender norms of societies, constructions of male identity and challenges to their power.

The creative solution was to design the brand identity for a product to raise awareness about honour-based violence, and simultaneously to support a social cause by donating a percentage of the profits to Shakti a national feminist organisation that advocates for women survivors of domestic violence.

In 2022, I intend to pursue post graduate studies. Ngā mihi.

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