Colour plays a fundamental role in the way we absorb and process information. However, we tend to overlook the encoding in our language because of the familiarity we have with it. For this reason, when we view artworks of a culture different from our own, we may be faced with all kinds of ambiguous interpretations. These thoughts sparked my objective to explore how cultural context can affect the way we see and understand colour.
By examining the significance of colour in my own life and cultural heritage, I found that the language of colour is a subjective concept that is not universally translatable but rather, changing and arbitrary. Overall, my study of colour as a sign aims to encourage the viewer to reflect and consider the influences which affect the way they perceive and decipher the meanings of colour. In this case, the colour red.