Bachelor of Design

Ella Ward

Tōtaranui is a clothing brand working towards educating and promoting a regenerative mindset for tourism in the Abel Tasman National Park. At Tōtaranui we believe that together we have the ability to turn this stunning park into a beautiful place thriving off regenerative tourism, demonstrating the power of working together for the benefit of all living things. The Abel Tasman National Park has a unique environment of granite cliffs, golden beaches, crystal clear waters and a forest-fringed coastal track. This environment has seen many negative impacts over the years from early settler burnoffs, human impact and climate change. Tourism is a significant sector of our economy, because of this it has the ability to contribute hugely towards the regeneration of the Abel Tasman National Park. Tōtaranui isn’t just a clothing brand; we’re the face of change. We’re on a mission to change the way we experience and protect the Abel Tasman National Park. Together, we can create a future where travel doesn’t just take from nature but gives back in abundance.
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